This week Latest Sale focuses on the Multimedia and Digital category for the luxury Business Directory. We have a special report this week on the Economist and its work to support the creative services industry and all things digital. Economist Films led by Economist deputy editor Tom Standage and Economist Films president Nicholas Minter-Green is soon to launch its new Daily Watch offering each Monday. The Daily Watch videos will appear on The Economist’s Espresso app, with brands given the opportunity to be involved in sponsored video content.
The exclusive #GorkanaTheEconomist briefing held in front of a packed audience of over 300 PRs and media professionals supporting the creative services industry took place in the heart of the city of London at 08h30 GMT on Wednesday 26th October 2016 and a Latest Sale Founder was in attendance.
Nicholas Minter-Green promised to consider controversial videos that inspire as long as they fit into the trends and themes set by the Economist Films team. With a globally curious audience, the Economist enjoys a US readership of circa 900,000, UK readers are circa 200,000, Europe 200,000 and the rest of the world circa 200,000. The Daily Watch initiative that carries the slogan SMART ANALYSIS, will call for topical videos that add value to the Economist strand and provide viewers, especially millennials with original perspectives of the world.