The ClementJames Centre

 

BACKGROUND

 

Giving back to the community and collaborating with local, like-minded businesses in the Royal Borough of Kensington and Chelsea is core to Latestsale.com’s socially aware philosophy. Latestsale.com’s project with the Hotel Indigo London Kensington- Earl’s Court aimed to serve as an example to talented artists wishing to work in more disciplined corporate sectors such as the Hospitality and Leisure industry. Our senior mangement team was approached by the Kensington and Chelsea Foundation to see if we were carrying out any Marketing acitivities that could include a local charity. The Kensington and Chelsea Foundation another local charity in the RBKC links businesses and local residents to other local charities, raising awareness of their causes. We had planned a launch event for the work carried out by three commissioned artists for the Hotel Indigo London Kensington- Earl's Court and put together a proposal for how we could work with the charity to raise awareness of their cause during this event and also provide the ClementJames Centre with 2 month's worth of consultancy support.

 

 

Project Overview

 

Hoping to inspire students and job seekers seeking opportunities in the arts (Fine Art, Graphic Design, Illustration, Photography, Interior Design or Architecture) and other disciplines including customer services, retail operations and hospitality and leisure, the ClementJames Centre was invited to meet with journalists and discuss their work on the 20th March 2014 to explain how through the charity’s workshops, guidance and one-to-one briefing, mentoring and guidance sessions, they are able to put into practice what they have learnt in a professional working environment.

 

Charity Auction Overview, click here to view list of items

 

The Black Tie Lords and Ladies' Objects of Desire charity auction preview held between 20th March 2014 and the 15th May 2014 included limited edition prints and original artwork from four artists (South London based abstract artist Shiroma Ratne, Texas based surrealist artist Courtney Cornelius Adams, Italian London based artist Francesco Jacobello and Iraqi London based abstract artist Ali Jabbar as well as direct customer to customer fundraising activity at the hotel. Also included in the Charity auction; deluxe hotel breaks and vintage champagne from one of France’s leading wine distribution groups based in Bordeaux, The House of Wine Growers SAS, est. 1987 that enjoys 120 French appellations. The UK arm Wine Merchants Limited kindly donated to the Charity Auction on their behalf. Lush Cosmetics lent a hand with a surprise Auction gift as well as the David Roberts Arts Foundation who offered private exhibition tours for the raffle. Luxury gourmet food delivery service the Pure Package with celebrity fans including actress Denise Van Outen, fashion designer Matthew Williamson, stylist Nicky Hambleton-Jones and singer Alexandra Burke has kindly provided a complimentary gift for 100 goody bags whilst the founders and health conscious team continue to revolutionize healthy eating across London. Luxury fashion goods courtesy of Ozwald Boateng included one of his favourite ties inspired by the Japanese culture and a luxurious, versatile jersey cotton dress shirt now only available for bespoke orders and much more. Profits from the charity auction and fundraising activity was donated to the Hotel Indigo Kensington Bursary in order that funds can be transferred to the ClementJames Centre via the Kensington and Chelsea Foundation and other good causes. The full list of the Charity Auction and raffle prizes can be viewed here.

 

In addition, for the Pop Up Gallery showcasing artwork from all four artists involved in the project. Auction bids continued to be accepted online up until the 15th May 2014, however items not receiving their bid price or bids made outside this period were no longer accepted. Moving forward, the Hotel Indigo Kensington Bursary will continue to distribute funds on an annual basis to a number of good causes including local charities. One third of these funds will be distributed to these causes via the Kensington and Chelsea Foundation. Total funds donated to the ClementJames Centre will be split 70% allocated to the IntoWork and IntoUniversity programmes and 30% towards costs associated with finding paid work experience/ internships and organising business days for job seekers. 

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