This week the Latest Sale, Fine Jewellery, Business Directory team pays homage to Rolex Daytona Lesson One. On 10th and 11th November 2013, the Christie’s Geneva three-session auction of important watches realised an unprecedented combined total of $43,985,467 / SFr.40,273,663 / €32,823,824, the highest result for a series of watch sales ever held. The Rolex Daytona “Lesson One” collection showcased at a unique single-themed evening auction featuring 50 exceptional examples of the world’s most celebrated chronograph wristwatch, totalled $13,248,167 / SFr.12,032,850 / €9,866,937. This enigmatic Rolex fetched a final selling price 100% by lot and by value. Each Daytona set a world record price for the model at auction. Aurel Bacs, International Head of Christie’s Watch Department, declared: “On 10th and 11th November 2013, Christie’s dispersed over 370…