In 2021, Google FLoC (Federated Learning of Cohorts) appeared as a third-party cookie substitute that prioritised privacy. The goal was to allay privacy worries while maintaining targeted advertising. By classifying users into cohorts based on their browsing habits, FLoC made it possible for advertisers to target entire groups with their adverts rather than single consumers….
What’s Google FLoC and How Did It Work? Latest Sale Week 03012022
