This week, we report from the Business Directory Multimedia and Digital category as we explore the applications of multimedia in entertainment. The entertainment industry of the modern world is heavily dependent on multimedia to produce quality content. Be it cartoons, political talk shows, or a documentary, multimedia has become the centre point. 3D animated movies from industry giants, such as Pixar and Disney, are prime examples. But its application isn’t limited to movies or TV shows. Photography, fashion, and even the sports industries are using multimedia solutions to upscale the entertainment experience for key audiences both regionally and even globally.