This week the Latest Sale team writes for the Technology Business Directory and reports on augmented reality versus virtual reality. Augmented Reality Augmented Reality (AR) adopts the use of computer-generated images that bring together real and virtual worlds. The philosophy behind AR is one of immersion so that images and the perception of the real world are altered. Computing tools facilitated the tools required to generate augmented reality visuals. AR has been used greatly within the entertainment and gaming industries. The benefit of AR tools is to augment or enrich the experience of the user, with interactivity at the heart of experience. The incorporation of objects into this virtual world such as a room with paintings (that are not real but virtual) is one…