This week we report from the Hospitality, Travel and Leisure Business Directory as we highlight IT and innovation challenges in hospitality. 2021 is the year that the hospitality sector has already witnessed considerable IT and technological issues.
The quick uptake of contactless technology, such as smartphone check-ins, digital room keys, and touchless payment methods, has posed one of the main difficulties for hotels that had to ensure these technologies were integrated seamlessly while upholding guest privacy and data security. In order to gather information and provide customized services, modern customer relationship management (CRM) systems and data analytics had to be put in place to stimulate personalized guest experiences. Another difficulty was the requirement for strong cybersecurity measures deployed to safeguard visitor data and eradicate data breaches. To meet these problems head on, hotel businesses had to adopt technology, spend money on IT infrastructure, and promote an innovative culture.