We report from the Business Directory and highlight the latest trends in multimedia. Subscription Video on Demand (SVOD) has become the norm for the creative industry and is still growing fast. The cable is slowly being phased out as customers opt for SVOD due to its inherent advantages such as lower cost, greater choice, higher flexibility, and better value for money.
This is making waves in the advertising industry as leading brands are hastening to shift from traditional TV advertising to the SVOD business model. Even the music industry is seeing phenomenal growth with the rapid rise of streaming services continuing.