This week the Latest Sale team reports from the Business Directory and uncovers Moncler, the epitome of innovation. Did you know that Moncler did not begin as a high-end fashion brand, designing premium quality quilter jackets? Back then, they exclusively produced quilted sleeping bags, tents with an external flysheet, and a telescopic structure, and a lined hooded cape.
Later, the brand expanded its collection, adding the first down jacket, marketed towards fashion conscious workers. When a French mountaineer noticed the down jacket, this led to the brand’s rebirth. Their evolution timeline saw them go from creating camping gear and down jackets for workers to quilter jackets for trendsetters including Will Smith.
Images (Moncler Daniel menswear collection) courtesy of Moncler