This week we report from the Business Directory and highlight how premium fashion labels adopt sustainability through novel manufacturing processes. Fashion designers are consistently taking cues from their peers and followers and are increasingly learning the importance of being at one with nature.
This sense of individuality displayed in numerous styles personifies the Stella McCartney look, with the designer choosing to not use fur in her fashion output, instead opting for organic cotton and recycled textiles. The label’s eco-friendly principles extend to packaging, with the designer again using PVC free eco-friendly materials as an alternative for garment protection. By ensuring that apparel is produced with the very best, sustainable techniques, the label prides itself in selecting artisans with the same principles. Taking its corporate social responsibility credentials to the next level, not only is Stella McCartney’s label a member of the Ethical Trading Initiative but the brand is a keen supporter of the Million Trees Miami initiative.
This is a key example of the essence of sustainability extending from all aspects of the business, manufacturing, people, processes, and the principles of worthy brand association.