This week, we discuss Amazon’s Cashierless Supermarkets for the Technology Business Directory as the ecommerce giant prepares to establish Amazon Go supermarkets without cashiers. The ambitious project utilizes ‘Go Technology’ to provide shoppers with a seamless self-checkout experience.
‘Go Technology’ involves several complex cameras and software that determine what a shopper has purchased and automatically detects their purchase before the cashless system checks them out. Presently, the company is stress-testing the equipment with several participants. The question that critics have been concerned with is whether the technology will work in the best interests of consumers and if they will find shopping in this manner more convenient.