This week, we report from the Multimedia and Digital Business Directory and highlight various multimedia and digital platforms. Earned, owned, and paid are three types of digital media. Each type represents various advertising, brand popularisation, and opportunities to engage with the target audience.
Businesses use digital marketing to create content, strengthen the brand, and generate engagement. Earned media refers to the attention a brand receives through word of mouth.
Owned media owns these channels permanently, using them to generate direct content in relation to its products and services. Paid media involves paying to receive exposure. Brands need to use all three models to create an effective marketing strategy.