This week the Business Directory team reports for the hospitality, travel and leisure category and covers Airbnb moving forward due to expansion plans.
As the company looked to expand its hotel business, Airbnb acquired HotelTonight in April 2019, a native hotel booking site where users could find last minute deals. However, the company has learned that travellers share a preference for unique stays hosted by individual owners; they do not shop Airbnb for hotels so the company has now significantly curbed its investment in hotels.
In 2021, the company will look to attract more hosts. They plan to do this by simplifying the onboarding process and providing new tools for hosts to manage their rentals more easily. Capitalizing on organic traffic, the company hopes to rebound from the woes of 2020.