The first IBM event of 2024 took place on the evening of MONDAY 26TH FEBRUARY 2024 in Barcelona on the sidelines of the Mobile World Congress 2024. IBM explained how its products and services had adapted to policies deployed in Europe during this exclusive @ftlive invite only, VIP champagne reception, hosted by the FINANCIAL TIMES.
According to Kevin Farrar IBM Head Of Sports Partnerships – “AI draws in the fans- Wimbledon (tennis tournament), lead up to matches, creating the necessary buzz required.
AI is reportedly already being used to identify new players, and serve new stories, with Generative AI, used to reflect fan persona or audience types.
As the first Marketeer and Advertising Exec to join and lead the EMEA product, Marketing and advertising teams at Samsung Mobile to long term success, being in Barcelona brought back so many memories. Our Founder often talks about how she set up the European HQ in Hospitalet de Llogrebat and remembers the debates, the high profile product launches of MP3 and flip phones, and the global HQ decision to create the Samsung Mobile EMEA HQ base in Barcelona that she was also instrumental in promoting to all other Marketing leads in EMEA! She remembers like it was yesterday all the meetings she used to have in Barcelona as she flew back and forth as the mobile phone division grew and took over Nokia, Siemans and Motorola under strong Marketing and advertising prowess and leadership.
The excitement of being back in Barcelona, a city that holds so much significance in the journey of Latest Sale, was palpable as our Founder embarked on a whirlwind of activities during the Mobile World Congress (MWC) 2024. From nostalgic walks on the beach to engaging discussions with industry leaders, the FT LIVE sideline event created a blend of reminiscence and anticipation for what lies ahead as the technology industry braces itself for the next wave of industrialization as Artificial Intelligence emerges.
The event kicked off with an exclusive invite-only champagne reception at the luxurious Nobu Hotel in Barcelona, hosted by FT Live and IBM. Amidst the sophisticated ambiance, our Founder found herself immersed in conversations with key figures from IBM, the Financial Times, and Sevilla FC, reflecting on the transformative power of AI and mobile experiences in the sports industry.
As the evening unfolded, the atmosphere was electric with insightful discussions, captivating presentations, and engaging networking opportunities with technology industry insiders and investors. Delegates from around the world converged to explore the intersection of technology and sports dynamics, delving into topics ranging from AI-driven analytics to audience engagement metrics.
One of the highlights of the event was the fireside chat featuring Elias Zamora Sillero, Chief Data Officer of Sevilla FC, who provided invaluable insights into the role of AI in revolutionizing sports management decisions. His expertise illuminated the audience, showcasing the potential of technology to redefine the landscape of team sports.
Amidst the thought-provoking discussions and networking opportunities, the event also offered moments of relaxation and indulgence. Delegates savoured exquisite canapés, endless champagne, and refreshing cocktails, adding a touch of culinary delight to the festivities.
As the reception drew to a close, our Founder couldn’t help but feel a sense of optimism for the future. Walking along the sun-kissed beaches of Barcelona, she reflected on the journey that brought Latest Sale to where it is today and looked forward to the new beginnings that lie ahead.
MWC 2024 in Barcelona was not just a technology congress but rather, a journey of reflection, inspiration, and innovation. As Latest Sale continues to evolve and embrace the challenges of the ever-changing tech landscape, the memories created in Barcelona will serve as a reminder of the company’s resilience and determination to shape the future of technology.