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Home / Telecommunications / Using Telecommunications to Boost Sales Latest Sale Week 04012021

Using Telecommunications to Boost Sales Latest Sale Week 04012021

This week, Latest Sale discusses how businesses are using telecommunications to boost sales. We report from the Telecommunications Business Directory and showcase the latest trends.

The evolution of the telecommunications industry has become a driving force behind digital transformation. It has also impacted traditional business models by providing brands with a unique opportunity to target new customers using messaging.

According to Forbes, 77% of customers today choose to receive text messages from brands to learn about their deals, while 31% prefer receiving text messages instead of visiting the store or the company website. Moreover, the open rate for these messages is nearly 90%, highlighting the role of telecommunications in boosting sales.