This week Latest Sale covers MUD Jeans Ethical Clothing for the Fashion Business Directory. This is Part II of our series on MUD Jeans and their ethical credentials
MUD Jeans Awards
Thanks to the commitment of MUD Jeans’ CEO, Bert van Son, and his recognition of the harmful effects of manufacturing in the textile industry, the company has won numerous awards. His 30 years experience in the fashion industry has opened the way to generating awareness of environmental concerns as well as safer working practices within factories based overseas in the developing world that may tend to manufacture clothing using the traditional linear mode.
MUD Jeans Awards include the Sustainability Leadership Award and the PETA (People for the Ethical Treatment of Animals) Vegan Awards. MUD Jeans is also one of the only denim brands that work completely according to the principles of the circular economy.
The sustainability benefits of purchasing MUD Jeans
The production of a pair of MUD Jeans is carried out in BCI and GOTS certified mills. This organic manufacturing technique uses 78% less water than the production of a pair of regular cotton jeans.
The Better Cotton Initiative (BCI) works with a diverse range of stakeholders across the cotton supply chain to promote measurable and continuing improvements for the environment, farming communities and the economies of cotton-producing suppliers. MUD Jeans’ mills are able to capitalize on these objectives.
The Global Organic Textile Standard (GOTS) is the world’s leading textile processing standard for organic fibres. The Standard aims to address considerations required based on ecological and social criteria. The Standard is supported by independent certification that takes the entire textile supply chain into account. The objective of GOTS is to identify globally recognized standards. Through these requirements, the organic status of textiles, from harvesting of the raw materials through to environmentally and socially responsible manufacturing can be carefully assessed and monitored. This provides authentic credibility to labelling and other packaging criteria.
MUD Jeans is a member of the Young Designer Programme of Fair Wear Foundation, and prides itself in the manufacture of totally organic garments that fully support fair trade principles. The eco friendly nature of the MUD Jeans brand encourages its customers to return the jeans at the end of use for continued recycling and the creation of new designs in its quest to minimize resource consumption.