As part of the Business Directory, Latest Sale reports on the Hospitality, Travel and Leisure sector and highlights social media and hospitality reputation management.
Social media has become extremely important for managing high-end hotels’ reputations in the luxury hospitality sector during the first quarters of 2021. Leading luxury hotel brands including Ritz-Carlton, the Four Seasons, and Aman Resorts made substantial use of social media to interact with prospects, uncovering unique experiences, whilst at the same time preserving their illustrious reputations.
To improve their online image and entice discerning travellers, these brands have always deployed professionally shot and engaging photography, visually appealing content, and insightful influencer collaborations. These luxury hotels have established their as top-tier locations by carefully maintaining their reputation on social media sites including Instagram and LinkedIn, drawing in affluent tourists seeking a first-rate service and opulent guest rooms.